The word 'SHAPE' with a stylized letter A that is green with a purple base.

Strategic Collaboration

As live entertainment enters a new era shaped by immersive technology and heightened guest expectations, SHAPE has rightly identified the need to evolve fan engagement strategies through intelligent, experience-led design. iSPARX™ proposes a strategic partnership, bringing its AR+IQ platform into alignment with SHAPE’s vision to redefine the future of live.

Opportunity

SHAPE’s “Future of Live” report outlines a clear shift toward liquid expectations, where audiences expect real-time, personalised, cross-platform interactions. AR+IQ is purpose-built to address this.

Disclaimer

This webpage and its contents are provided for design, demonstration, and concept purposes only. All information, visuals, and interactive elements are illustrative and may not represent final products, services, or experiences. iSPARX™, SHAPE, and associated companies make no warranties, express or implied, regarding the accuracy, completeness, or suitability of any content for commercial use. Nothing on this page constitutes a binding offer or agreement. All intellectual property remains the property of its respective owners. Any reproduction, redistribution, or commercial use without prior written consent is prohibited.

case study : Northern Brave


The Super Smash is a men's domestic Twenty20 cricket competition in New Zealand. Since the 2018–19 season the Mens & Women's Super Smash run alongside each other.

The tournament consists of a double round-robin, with the top three teams qualifying for the play-offs.

Bright graphic design with the words 'Northern Brave' in white, set against an orange and pink background with black, purple, and orange jagged shapes. Contains a small logo on the right that has a leaf illustration with the text 'NZC'.

collectibles

Cricket stadium filled with spectators watching a cricket match on a sunny day.
DREAM11 Super Smash tournament logo sponsored by KFC.
Bright pink and orange background with black and purple abstract shapes, featuring the words "Northern Brave" in bold white letters and a small NZC logo in the bottom right corner.
Dream11 Super Smash logo with KFC sponsorship on a dark background with red and gray comic-style accents.
Event banner for 'Aces & Hearts' with playing cards and red and blue dynamic background, featuring the NZC logo.
Graphic with yellow background, black and red streaks, and white flame icons. Text says 'Firebirds & Blaze'.
Red graphic with bold white text reading "Kings & Magicians" and includes icons of a king with a crown and a magician's hat, with black and white streaks radiating outward.
Graphic with the text 'VoLTS & SPARKS' in bold white letters on a blue background with yellow and red lightning bolts and lines, and a small NZC logo in the bottom right corner.
Green background with yellow lightning bolt designs and white text that reads 'Stags & Hinds' with a white stag head and a white cougar head silhouettes, and a small NZC logo in the bottom right corner.

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men & women

32days64games

Graphic design with the text "Batting Stats" on a dark background with blue geometric shapes.
Team leaderboard graphic with purple and white design elements on a dark background.
Graphic with the text "BOWLING STATS" on a dark blue background with orange lightning bolt shapes.

Northern Brave App – Key Fan Engagements

1. Fixtures, Wayfinding, and Event Navigation

  • Events Calendar with live fixtures, match schedules, and venue updates.

  • Geo-spatial AR Wayfinding for seamless navigation at stadiums and event locations.

  • Integration of venue maps, parking locations, and entry points for smooth fan movement.

2. Team Insights, News, and Live Data

  • Player Profiles with statistics, bios, and historical performance data.

  • Live Match Statistics including scores, milestones, and in-play updates.

  • Team News Hub covering announcements, interviews, and match reports.

3. AR Activations, Fan Rewards, and Exclusive Access

  • Augmented Reality Activations such as immersive match moments and interactive experiences.

  • Gamification & Collectibles with digital badges, player cards, or virtual trophies.

  • Fan Prizes & Exclusive Benefits including early ticket access, discounts, and special offers for engaged users.

Venue map of Seddon Park showing featured areas and facilities, including public entries, embankments, a pavilion, media area, event carpark, and surrounding roads.
 
Bright pink and orange background with the word 'MEMBERSHIPS' in bold white text.
Colorful background with the word "TICKETS" in bold white letters.
Colorful graphic with the word "Merchandise" in bold white letters and an orange, pink, purple, and black background with abstract shapes and lines.
Cricket game playing at a stadium on a sunny day with spectators seated on the side, banner overlay promoting Dream11 Super Smash sponsored by KFC.
Promotional image for Cricket Nation joining with sections for news, ticketing, prizes, and merchandise, featuring colorful panels with cricket themes.
Cricket stadium filled with spectators during sunset, large game scoreboard, floodlights on, players on field, trees in background
Cricket stadium at dusk with floodlights on, spectators seated in the stands, and a large LED scoreboard displaying the Seddon Park Summer Schedule for the 2025-26 season, listing matches between Black Caps and White Ferns against England, West Indies, South Africa, Zimbabwe, and South Africa with dates in October, November, February, and March.
Cricket stadium with large crowd watching a game at sunset, with bright floodlights illuminating the field. Overlay text advertises the New Zealand Blackcaps and White Ferns 2025-26 summer schedule in Bay Oval.
Cricket stadium filled with spectators watching a match on a sunny day; large scoreboard and floodlights visible; schedule overlay text for New Zealand cricket series against Australia, England, West Indies, and South Africa.