On the surface, the PAKU Pū Rākau might look like a Māori version of existing alphabet blocks. However, our Pū Rākau blocks are a groundbreaking educational product. With their innovative features, they're poised to change how tamariki across Aotearoa engage with mātauranga Māori and pūrākau, important Māori stories. Key features of our blocks include:

• The blocks feature a range of Māori atua and art forms and styles that are in themselves learning tools about Toi Māori

• The blocks, when used with the PAKU AR app, bring Māori stories to life in an interactive and engaging way

• The product is designed through a bi-cultural lens, using both Māori and English languages

• Uses a new Māori language typeface featuring diagraphs for the unique Māori sounds "wh" and "ng"