*iSPARX™ / AR+IQ

  • A man with short hair, a beard, and mustache wearing sunglasses and a black shirt. The photo is in black and white.

    Joff Rae

    Executive Producer
    AR+IQ™ CIO / Director
    Auckland, Aotearoa NZ

  • A black and white portrait of a woman with short, layered hair, smiling softly at the camera.

    Audrey Holyoake

    Designer / Administration
    AR+IQ™ Director
    Auckland, Aotearoa NZ

  • A young man with curly hair and a slight smile, wearing a striped zip-up jacket, standing against a plain dark background.

    James Norling

    Lead Developer
    AR+IQ™ CTO / Director
    Wellington, Aotearoa NZ

  • A woman with long, wavy hair smiling at the camera, wearing a dark top, in a grayscale photo.

    Brittany Teei

    Board Advisor
    Ecosystem & Partnerships (CEPO)
    Auckland, Aotearoa NZ

  • A man in a suit is sitting on a wooden bench in an art gallery with artwork on the walls.

    Reuben Friend

    Board Advisor
    Culture & Integrity (CCIO)
    Wellington, Aotearoa NZ

  • A woman with short hair and earrings in a black top and jacket, sitting in an office or classroom, with a blurred person in the background.

    Zoe O Ella

    Board Advisor
    Strategist / BD / Contract / Hita Design
    Bali / Lombok, Indonesia

  • Black and white profile photo of a person with a short hairstyle, with a digital overlay of abstract shapes near their head. Text on the image reads 'temporalis +' and 'masseter x'.

    Cole Holyoake

    Board Advisor
    Design / UI/UX / Cole Holyoake Design
    Christchurch, Aotearoa NZ

  • Young man sitting on the ground with arms resting on knees beneath a street sign that reads 'Oscar Road' in black letters on a white background.

    Oscar Holyoake

    Consultant
    Contract
    Auckland, Aotearoa NZ

  • Black and white photo of a young man with glasses, holding a glass of wine, sitting outdoors with blurred trees in the background.

    Bram Holyoake

    Assistant Producer
    Contract
    Auckland, Aotearoa NZ

  • A smiling man with headphones, wearing a safety vest, standing outdoors with a construction site in the background.

    Aaron Hobman

    Production Manager
    NJL Productions
    Auckland, Aotearoa, NZ

*Ferocious / NVLP

  • A black-and-white close-up portrait of a man with short, dark hair, light eyes, and stubble on his face, looking slightly to the side.

    Scott Walker

    Board Advisor
    Executive Creative Director / Ferocious
    Sydney, NSW Australia

  • A man with glasses and a goatee looking directly at the camera, in black and white.

    AntSmif

    Producer / Audio
    AntSmif Audio / NVLP
    Sydney, NSW Australia

  • A person working on a music production setup, with a computer monitor displaying audio software, an audio mixing console, and other electronic equipment.

    Josh Wermit

    ATMOS Engineer / Producer
    NVLP
    Sydney, Australia

  • Black and white portrait of a middle-aged man with short gray hair and glasses, wearing a black t-shirt, sitting at a white table with hands clasped.

    Chris Cuffaro

    Photographer / Creative
    Chris Cuffaro Photo
    Los Angeles, USA

*THE LONG GAME

  • Toni Lea

    Founder
    Auckland Aotearoa

  • Cassie Roma

    Founder
    Auckland Aotearoa

  • Mandy Kupenga

    Founder
    Auckland Aotearoa

*Guerrilla Media Agency (GMA)

  • Close-up black and white photo of a man with a beard and curly hair.

    Regan Tamanui / HA-HA

    Artist
    HA-HA PTY
    Perth, Australia

  • A person with shoulder-length hair sitting at a desk using a computer in an office environment, with office supplies and equipment visible around.

    Ethan Wimsett

    Creative
    Guerrilla Media Agency (GMA)
    Perth, Australia

  • Black and white portrait of a young man wearing a cap facing forward, with a patterned overlay of camera lenses and geometric shapes.

    EYEZ

    Artist
    EYEZ mApp
    St Louis, USA

  • Black and white photograph of a smiling man with a beard and mustache, wearing a casual button-up shirt, standing outdoors near a building with large windows.

    Matt Scaperoth

    Chief Engineer
    Dialogica Solutions LLC
    St Louis, USA

mahi ngātahi | our partners

SWEETORANGE.APP

The fan-facing mobile application that transforms how music lovers discover, experience, and engage with live events.

Pink background with the word 'ferocious' written in black cursive letters, with a fierce-looking dinosaur face integrated into the letter 's'. Below, the text 'CULTURE CREATORS' is written in small, black capital letters.

Matariki.App™

The Matariki.App™ is an event index where you can discover & retrieve the details of events in the regional schedule of the Matariki & Puanga, Waitangi Day & throughout the year.

Matariki.App logo with a large white letter 'M' on a black background and the text 'Matariki.AppTM' underneath.

The LONG GAME consultancy

The long game is an all-in-one platform designed to support high-performance athletes transition from sport to their next phase of life.

Concert crowd at night with bright lights and fog, featuring a logo of an orange fruit with a record inside and the text "Sweet Orange".

Ferocious Sydney

The advertising industry leader in creating narrative-driven brand experiences that deliver cultural significance and major commercial success.

A close-up of a black and white British Airways logo on a white background.

COLEHOLYOAKE

Experienced UI/UX Designer with a demonstrated history of working across multiple industries. Graduate of Design Innovation majoring in Industrial Design.

Black background with white text in a diamond shape that says "guerrilla media agency."

guerrillamedia.agency (GMA)

From our 6G production studios we create immersive media content for engaging indigenous brand, education & arts ‘real time’ experiences.

Three women in colorful rain boots pose in a dramatic, muddy outdoor setting with rain, with a large logo reading 'IZZNL PRODUCTION' covering part of the image.

NJL Productions

NJL Productions Limited - “Not Just Lights” is your premium event production company specialising in lighting, power reticulation & hybrid event systems

Red background with the black text 'NMLP' in the center.

NVLP Sydney

NVLP—a pioneering spatial media studio blending ATMOS audio, spatial computing, XR and geolocated AR to craft immersive, culturally attuned experiences.


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kō wai mātau | who we are: 


BOLD innovation, IMMERSIVE media experiences and GREGARIOUS community values.

iSPARX™ is a premium digital Immersive Media Agency.

iSPARX™ is an Immersive Media Agency established in anticipation of 6G and CPS.

iSPARX™ creates sophisticated cross platform index applications for Immersive Media Experiences primarily for the Arts and Culture sector.

WHĀINGA | MISSION STATEMENT 

“changing the way we interact with the World”

Our team creates bespoke immersive media products and services that are focused on 22nd century business, always conscious of how the decisions and products we make today will benefit people and the environment seven generations in the future. 

TŌ MĀTOU MAHI | WHY WE EXIST: 

iSPARX™ works with developers, artists, art agents, art collectors, musicians, performers, entertainers and event producers to disrupt and challenge practices in the creative sector. 

TŌ MĀTOU TŪĀKIRI ME ŌNĀ TIKANGA | OUR BRAND VALUES and ETHICS 

Our brand is informed by Indigenous values of stewardship and self-determination. 

These include: 

  • Tino Rangatiratanga - Sovereignty of data and creative self-determination.

  • Whai Oranga o te Taiao - Sustainability of ecology and technology.

  • Mana - Reputational power of our clients and users.

  • Ngākau pono - Integrity in the people and products we work with.

TŌ MĀTOU PAKIHI | OUR PRODUCTS and SERVICES

We provide digital design and development services in Immersive Media involving advanced applications of augmented reality (AR/VR/XR), positioning, streaming, 360° media and 3D models including photogrammetry primarily to the Arts and Culture sector.


whakamihi  | acknowledgements

In the spirit of respect, reciprocity and truth, we honour and acknowledge Moh’kinsstis, and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani, as well as the Iyarhe Nakoda and Tsuut’ina nations.

We acknowledge that the territory we work from is home to the Otipemisiwak Métis Government of the Métis Nation within Alberta District 6. Finally, we acknowledge all Nations – Indigenous and non – who live, work and play on this land, and who honour and celebrate this territory.

This sacred gathering place provides us with an opportunity to engage in and demonstrate leadership on reconciliation. Thank you for your enthusiasm and commitment to join our team on the lands of Treaty 7 territory.

The rohe of Ngāti Toa Rangatira spans both Te Ika-a-Māui and Te Waipounamu, extending from the Rangitīkei River in the north across the Kāpiti Coast, the Hutt Valley, and Te Whanganui-a-Tara (Wellington), including Kāpiti and Mana Islands. This rohe encompasses significant parts of the Marlborough Sounds and much of northern Te Waipounamu. Within Te Whanganui-a-Tara, Ngāti Toa shares mana whenua responsibilities alongside Te Āti Awa and Taranaki Whānui.

Te Āti Awa and Taranaki Whānui hold deep ancestral ties to this region, particularly within Te Whanganui-a-Tara and the Hutt Valley, stemming from their historic migrations and continued cultural presence. Recognition of these iwi and their enduring kaitiakitanga is vital to all activities and initiatives taking place within their rohe.

iSPARX™ is majority Māori & Indigenous owned & operating business with a predominantly Māori & Indigenous management.
We are an equal opportunities employer.



ready to work with us?