CASE STUDY : AR+IQ platform - section #2
BRIEF : Redefined XR/AR/Ai/spatial platform
DATE : 2025
CLIENT : iSPARX™ - an iSPARX™ R&D project >> AR+IQ GPT

TECHNICAL ARCHITECTURE

AR+IQ Platform Module Structure
ask our AR+IQ Quick Start Guide GPT

Unveiling the AR+IQ Technical Architecture - A New Benchmark for Modular, Intelligent XR Platforms

Proud to pull back the curtain on the latest iteration of the AR+IQ platform - a modular, multi-layered system redefining how users engage with immersive experiences across sectors and devices.

At its core, the platform is structured into three distinct architecture layers:

1. Foundation Layer

  • Unity SDK Core - ensures consistent AR performance across devices

  • Cloud Infrastructure - powered by AWS and Azure for robust hosting and data processing

  • AI Framework - GPT-5 based intelligent agents driving real-time, context aware interactions

  • Secure Authentication & Analytics - centralised control with actionable insights 

2. Category Modules Layer

Custom-built modules designed for diverse verticals - Retail, Events, Culture & Heritage, Fitness - each with dedicated content delivery, interaction, and analytics tools 

3. Implementation Layer

  • Partner customisation tools for white labelling

  • CMS and template-driven deployment

  • API integration connectivity - including Shopify, Stripe, Mapbox, GIS platforms 

Why This Matters

  • Spatial & Multi-User Capabilities: Harnesses geospatial anchors and spatial computing for shared experiences across Apple Vision Pro, Meta Quest, AndroidXR, and more, with real-time data and Mixpanel/Azure analytics woven in 

  • Rich Application Stack: Combines Supabase, AWS/Azure backends; Unity-based AR front ends; and seamless integration with AR+concierge, AR+guide, and AR+artist interfaces 

  • AI-Powered Immersion: Contextual AI storytelling, gamification, dynamic suggestions and real-time adaptation that shapes user journeys on the fly 

  • Ethical & Sustainable by Design: Guided by kaupapa Māori principles and aligned with UN Sustainable Development Goals - ensuring culturally respectful, accessible, and environmentally mindful deployments 

In Summary

AR+IQ isn’t just another XR platform - it’s a strategic, modular ecosystem built for scale, responsiveness, and impact. Whether you’re in events, retail, cultural heritage, wellness, or beyond, this architecture offers adaptability without compromise.

AR+IQ Technical Architecture Overview

1. Modular Architecture (AR+IQ Modular Product Plan)

The AR+IQ platform is built on a three-layer modular structure

Foundation Layer

  • Unity SDK Core: Powers consistent AR experience across devices.

  • Cloud Infrastructure (AWS/Azure): Hosts content and handles user/data processing.

  • AI Framework: GPT-4o-based AI agents for real-time interaction and decision support.

  • Authentication & Analytics: Centralised access control and usage data visualisation.

Category Modules Layer

  • Event, Retail, Culture, and Fitness modules tailored for different sectors.

  • Each module includes specific components for content delivery, user interaction, and analytics.

Implementation Layer

  • Partner Customisation Tools for white-labelling.

  • CMS and Templates for deployment and content management.

  • API Integration Connectors (e.g., Shopify, Stripe, Mapbox, GIS).

2. Spatial and Multi-User Focus

  • Utilises Geospatial Anchors and Spatial Computing for shared, multi-user experiences.

  • Enabled on Apple Vision Pro, Meta Quest, AndroidXR, and other AR-enabled devices.

  • Real-time CMS and data insights integrated via Mixpanel and Azure Analytics.

3. Application Stack

  • Backend: Supabase, Azure/AWS for content and user data .

  • Frontend: Unity-based AR content, web CMS interfaces, and mobile apps (AR+concierge™, AR+guide™, AR+artist™).

  • Integration: APIs for ticketing, eCommerce (Shopify), and navigation (Mapbox).

4. AI-Powered Immersive Interaction

  • Supports contextual AI guidance, narrative delivery, and gamified engagement.

  • Modular AI agents suggest content, navigate users, and adapt in real-time based on location and profile data.

5. Key Capabilities

  • Real-time AR+ overlays with proximity and QR/marker triggers.

  • User journey tracking and feedback integration.

  • Compatible with 3D, 360° video, and photogrammetry assets.

  • Ethical and sustainable design with kaupapa Māori and UN SDG alignment.

Diagram illustrating different modules and components of AR+ key technology, including AI login, multilingual support, content modules, event modules, transaction modules, GIS infrastructure, chat, and web QR code features.

userflow

examples…

Client
various

Years
2018 - present

look & feel

Client
various

Years
2018 - present

examples…

Screenshots of a mobile event app displaying details for an art exhibition titled 'Wayne Youle: From Then Till Now' at Wellington, scheduled from August 11 to August 25, 2021, with a map showing the event location and ticket information.
A detailed infographic webpage layout with a green background and white scrollable content section. The page features various sections labeled for icon morph on click, interaction on scroll, scale indicators, hover effects, and contact form. Highlights include menu toggle instructions, scale buttons, interaction points, images of sculptures, a mobile phone with a cityscape, video icons for Vimeo and Facebook, and a contact form at the bottom.
Promotional graphic for the iSPARX app showcasing a smartphone with app screenshots, a logo of a stylized arrow in a circle, and a website URL www.immersivespaceprogramme.com, with a navy, white, and lime green color scheme.
A hand holding a smartphone displaying an event app with scheduled events and icons, with additional screens showing event details and booking options on an orange background.
A detailed digital rendering of a pinball machine's playfield, featuring various bumpers, targets, and ramps in green, purple, and yellow colors with intricate designs.
A performer on stage in front of a large audience at an awards show or concert, with dancers and colorful lighting.
The Welcome to Fabulous Las Vegas Nevada neon sign against a cloudy sky.