Strategic Collaboration

As sport enters a new era shaped by increasing demands on athletes, changing expectations and emerging technology, The Long Game has identified the importance of supporting athlete wellbeing across the sporting journey. iSPARX™ proposes a strategic partnership, bringing its AR+IQ platform into alignment with The Long Game’s vision to explore how technology can support healthier, more connected and sustainable sporting experiences.

Opportunity

The opportunity for The Long Game and iSPARX™ is to explore how technology can support athlete wellbeing without adding complexity to the sporting environment.

The Long Game brings its focus on athlete wellbeing and experience, while iSPARX™ brings AR+IQ as a flexible technology platform capable of supporting personalised, responsive and measurable experiences.

Together, the opportunity is to develop practical technology-enabled approaches that can support athletes before, during and after competition, while also strengthening connections between athletes, teams, venues and their wider sporting communities.

Initial pilots could explore areas such as wellbeing engagement, personalised experiences, communication, participation and consent-led insights, providing a practical pathway to understand where technology can add genuine value to athlete wellbeing.

Disclaimer

This webpage and its contents are provided for design, demonstration, and concept purposes only. All information, visuals, and interactive elements are illustrative and may not represent final products, services, or experiences. iSPARX™, The Long Game and associated companies make no warranties, express or implied, regarding the accuracy, completeness, or suitability of any content for commercial use. Nothing on this page constitutes a binding offer or agreement. All intellectual property remains the property of its respective owners. Any reproduction, redistribution, or commercial use without prior written consent is prohibited.

Multi-user AR+ experiences

rooted in spatial computing and AI

Real-time analytics

for adaptive audience interaction

Geospatial content anchoring

for location-specific storytelling

SaaS model

for scalable integration across venues and events

The Long Game focus

  • Guest and Athlete Experience (GX/AX)

  • Emerging Technology (AR, AI, Metaverse)

  • Environmental & Social Impact

AR+IQ match

  • AR+concierge™ + AR+story™ modules for adaptive, emotive engagement

  • Modular XR platform with Unity SDK, AI agents, and multi-platform support

  • Lightweight architecture aligned with UN SDGs and kaupapa Māori ethics

  • 1. Sports & Entertainment Events

    Fan mApp with avatar-led navigation, immersive media, ticketing.

  • 2. Venue Experience Indexing

    AR+guide™ for wayfinding, personalisation, and push-content.

  • 3. Live Data Visualisation + Brand Activation

    Dynamic CMS with real-time audience metrics and branded overlays

Delivery Model

AR+IQ is delivered via a modular architecture

  • White-label apps or integration into The Long Game client ecosystems

  • Partner templates with branded UX/UI options

  • Training + support for The Long Game’s design and delivery teams

Investment & Commercial Terms

We propose a co-investment structure

  • Equity or license-based access to AR+IQ templates

  • Revenue sharing on commercial rollouts

  • Joint IP development on unique event/venue features

Estimated initial capital: $75K–$200K per vertical (event, venue, or network), adaptable based on rollout scale.

Next Steps

We recommend a Discovery Sprint

  • Identify 1 - 2 live opportunities within The Long Game’s 2027 calendar.

  • Define KPIs for AR+IQ deployment (e.g. engagement uplift, NPS, revenue).

  • Align stakeholders on co-design and implementation timelines.

*co-design the next phase of intelligent guest experience

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Co-Development Proposal AR+IQ™ for Sports & Events

A Joint Venture between The Long Game & iSPARX™

Overview

We propose a strategic co-development between The Long Game and iSPARX™ to build a bespoke black-labeled AR+IQ™ solution tailored for the sports and live events industry.

This system will enable high-value real-time interaction, crowd-aware data, mobile-first engagement, and spatial audio/visual overlays - delivering a powerful fan and operations experience.

Project Scope

  • Platform: A custom-branded AR+IQ™ solution co-developed for The Long Game’s market position

  • Use Case: Venue navigation, live stats overlays, interactive fan content, branded sponsor activations

  • Tech Stack: Built on the proven architecture of AR+IQ platform with custom modules for stadiums and broadcast events

Deal Structure

  • Black Label Value: AUD $100,000 in development IP, R&D, and service delivery

  • Equity Structure: iSPARX™ holds 25 - 40% equity in the black-labeled venture

  • Brand Ownership: The Long Game retains brand lead and market positioning under its identity

  • Delivery Timeline: 6 - 9 months, with phased deployment in pilot venues

Optional Add-Ons

  • The Long Game+Audio: Integration with NVLP spatial audio for immersive in-seat experiences

  • The Long Game+Live: Real-time live production modules for content sync and crowd safety

  • The Long Game+Access: Add iNViTE™ ticketing and smart gate access for a full-stack solution

Strategic Benefits

  • The Long Game gains market leadership in immersive fan tech

  • iSPARX™ provides innovation framework and tech backbone

  • Shared - Licensing and export opportunities across global events and sports markets

We believe this venture will redefine digital engagement for stadiums and live events - and place The Long Game at the forefront of experiential sports technology.
Auckland Rugby League POC
TSE - Sydney Kings