The word 'SHAPE' with a colorful, stylized letter 'A' in the center against a black background.

Strategic Collaboration

As live entertainment enters a new era shaped by immersive technology and heightened guest expectations, SHAPE has rightly identified the need to evolve fan engagement strategies through intelligent, experience-led design. iSPARX™ proposes a strategic partnership, bringing its AR+IQ platform into alignment with SHAPE’s vision to redefine the future of live.

Opportunity

SHAPE’s “Future of Live” report outlines a clear shift toward liquid expectations, where audiences expect real-time, personalised, cross-platform interactions. AR+IQ is purpose-built to address this.

Future of Live

Disclaimer

This webpage and its contents are provided for design, demonstration, and concept purposes only. All information, visuals, and interactive elements are illustrative and may not represent final products, services, or experiences. iSPARX™, SHAPE, and associated companies make no warranties, express or implied, regarding the accuracy, completeness, or suitability of any content for commercial use. Nothing on this page constitutes a binding offer or agreement. All intellectual property remains the property of its respective owners. Any reproduction, redistribution, or commercial use without prior written consent is prohibited.

Multi-user AR+ experiences

rooted in spatial computing and AI

Real-time analytics

for adaptive audience interaction

Geospatial content anchoring

for location-specific storytelling

SaaS model

for scalable integration across venues and events

SHAPE focus

  • Guest Experience (GX)

  • Emerging Technology (AR, AI, Metaverse)

  • Environmental & Social Impact

AR+IQ match

  • AR+concierge™ + AR+story™ modules for adaptive, emotive engagement

  • Modular XR platform with Unity SDK, AI agents, and multi-platform support

  • Lightweight architecture aligned with UN SDGs and kaupapa Māori ethics

  • A 3D grayscale city model showing numerous high-rise buildings, with a navigation globe in the upper left corner depicting satellite orbits and positions.

    1. Sports & Entertainment Events

    Fan mApp with avatar-led navigation, immersive media, ticketing.

  • A collection of colorful 3D data visualization charts and graphs on a dark background, including bar graphs, pie charts, and line graphs.

    2. Venue Experience Indexing

    AR+guide™ for wayfinding, personalisation, and push-content.

  • Business analytics dashboard displaying charts and graphs of team and employee performance data.

    3. Live Data Visualisation + Brand Activation

    Dynamic CMS with real-time audience metrics and branded overlays

Delivery Model

AR+IQ is delivered via a modular architecture

  • White-label apps or integration into SHAPE client ecosystems

  • Partner templates with branded UX/UI options

  • Training + support for SHAPE’s design and delivery teams

Investment & Commercial Terms

We propose a co-investment structure

  • Equity or license-based access to AR+IQ templates

  • Revenue sharing on commercial rollouts

  • Joint IP development on unique event/venue features

Estimated initial capital: $75K–$200K per vertical (event, venue, or network), adaptable based on rollout scale.

Next Steps

We recommend a Discovery Sprint

  • Identify 1 - 2 live opportunities within SHAPE’s 2026 calendar.

  • Define KPIs for AR+IQ deployment (e.g. engagement uplift, NPS, revenue).

  • Align stakeholders on co-design and implementation timelines.

*co-design the next phase of intelligent guest experience

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Neon sign reading 'Majestic' on a dark night street with a marquee displaying 'Black Panther PG13'

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Co-Development Proposal AR+IQ™ for Sports & Events

A Joint Venture between SHAPE & iSPARX™

Overview

We propose a strategic co-development between SHAPE and iSPARX™ to build a bespoke black-labeled AR+IQ™ solution tailored for the sports and live events industry.

This system will enable high-value real-time interaction, crowd-aware data, mobile-first engagement, and spatial audio/visual overlays - delivering a powerful fan and operations experience.

Project Scope

  • Platform: A custom-branded AR+IQ™ solution co-developed for Shape’s market position

  • Use Case: Venue navigation, live stats overlays, interactive fan content, branded sponsor activations

  • Tech Stack: Built on the proven architecture of AR+IQ platform with custom modules for stadiums and broadcast events

Deal Structure

  • Black Label Value: AUD $100,000 in development IP, R&D, and service delivery

  • Equity Structure: iSPARX™ holds 25 - 40% equity in the black-labeled venture

  • Brand Ownership: SHAPE retains brand lead and market positioning under its identity

  • Delivery Timeline: 6 - 9 months, with phased deployment in pilot venues

Optional Add-Ons

  • Shape+Audio: Integration with NVLP spatial audio for immersive in-seat experiences

  • Shape+Live: Real-time live production modules for content sync and crowd safety

  • Shape+Access: Add iNViTE™ ticketing and smart gate access for a full-stack solution

Strategic Benefits

  • SHAPE gains market leadership in immersive fan tech

  • iSPARX™ provides innovation framework and tech backbone

  • Shared - Licensing and export opportunities across global events and sports markets

We believe this venture will redefine digital engagement for stadiums and live events - and place SHAPE at the forefront of experiential sports technology.

Colorful banner with orange, pink, and black shapes, featuring the logo of the Northern Brave cricket team and NZC, and the words 'Northern Brave' in bold white text.
Northern Brave POC
Two rugby players, one in green and one in white and blue, with the Auckland Rugby League ARL TV Live Streaming logo in the center.
Auckland Rugby League POC
Collage of athletes from various sports including basketball, boxing, volleyball, rugby, and football, in action or posing.
TSE - Sydney Kings
Female field hockey player in black uniform reaching to hit a white ball with a stick on a green turf field.
2026 FIH Women’s Nations Cup

case study : Northern Brave


The Super Smash is a men's domestic Twenty20 cricket competition in New Zealand. Since the 2018–19 season the Mens & Women's Super Smash run alongside each other.

The tournament consists of a double round-robin, with the top three teams qualifying for the play-offs.

Colorful digital banner with the text 'Northern Brave' and the NZC logo, featuring dynamic black, orange, and pink lightning bolt graphics.
Cricket Nation promotional webpage featuring a background image of people in wheelchairs, with text inviting to join Cricket Nation and information about benefits, news, tickets, and prizes, alongside six colorful team logos.
Cricket stadium with spectators sitting on the grass and in seats, watching a game on a sunny day.
Logo of Super Smash Bros. video game with Dream11 and KFC branding.
Colorful banner with dynamic orange and pink background; text reads 'Northern Brave'. logo with black and white circular elements and text 'NZC' is in the bottom right corner.
Dream11 Super Smash logo with KFC sponsor, featuring a navy blue background with red, gray, and white graphic accents.
Graphic with playing cards and text 'Aces & Hearts' on a dark blue background with red and gray bursts
Bright yellow background with dynamic black, orange, and red lines and shapes. Text reads 'Firebirds & Blaze' in bold black letters. Icons include a fiery heart and a flame. Small white logo with a leaf and the letters 'NZC' in the bottom right corne
Graphic with a red background and bold white text that reads 'Kings & Magicians' with illustrations of a king's crown, a magician's hat with a star, and a feather logo in the bottom right corner.
Blue graphic with yellow and red lightning bolts, contains text 'VOLTS & SPARKS' and a logo with the letters 'NZC'.
Green background with yellow lightning bolt design, featuring the text 'STAGS & HINS' in white, along with a white stag head and a white hawk head, and the NZC logo in white at the bottom right corner.

6franchises12teams

men & women

32days64games

Text reading 'Batting Stats' with blue explosive design elements on a dark background.
A graphic titled 'Team Leaderboard' with a dark background, purple geometric shapes, and dynamic lines.
Graphic with the words "Bowling Stats" in large white letters on a dark background with orange accents.

Northern Brave App – Key Fan Engagements

1. Fixtures, Wayfinding and Event Navigation

  • Events Calendar with live fixtures, match schedules, and venue updates.

  • Geo-spatial AR Wayfinding for seamless navigation at stadiums and event locations.

  • Integration of venue maps, parking locations, and entry points for smooth fan movement.

2. Team Insights, News and Live Data

  • Player Profiles with statistics, bios, and historical performance data.

  • Live Match Statistics including scores, milestones, and in-play updates.

  • Team News Hub covering announcements, interviews, and match reports.

3. AR Activations, Fan Rewards and Exclusive Access

  • Augmented Reality Activations such as immersive match moments and interactive experiences.

  • Gamification & Collectibles with digital badges, player cards, or virtual trophies.

  • Fan Prizes & Exclusive Benefits including early ticket access, discounts, and special offers for engaged users.

Map of Seddon Park venue showing key areas including public entry points, buildings, parking, outdoor facilities, and amenities such as toilets and concessions.
 
Colorful abstract background with the word 'MEMBERSHIPS' in bold white letters.
Colorful background with the word "TICKETS" in bold white letters.
Bright pink background with orange, purple, and black burst design, featuring the word 'MERCHANDISE' in bold white letters.
Cricket game at a stadium with a scoreboard, spectators sitting on the grass and in stands, under a bright blue sky with clouds, with logos of Dream11, Super Smash, and KFC overlaid.