from screens to spaces
• the magical experience of AR+IQ *powered by iSPARX™
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Kereama Taepa 'Whakairo' | ART & CULTURE
CASE STUDY : Kereama Taepa - Whakairo
BRIEF : AR+artist™ mApp - geospatial AR; location specific multi user spatial AR installation.
DATE : 2025
CLIENT : Kereama Taepa / Tauranga Art Gallery -
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Latin Billboard Music Awards | ENTERTAINMENT
CASE STUDY : 2018 Billboard Latin Music Awards
BRIEF : Incorporate an AR element to the Telemundo App (27 Million users); spanish & english.
DATE : 2018
CLIENT : Two Goats Agency New York for NBC Universal / Telemundo -
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BP / EY Seren POC | RETAIL
CASE STUDY : BP AR project
BRIEF : AR - POC location specific spatial AR using BLE beacons & magnetic field mapping.
DATE : 2018
CLIENT : TWO GOATS Agency New York for EY Seren representing BP UK -
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Māori Kiwifruit Growers | PRODUCT LAUNCH
CASE STUDY : MKGI Dubai UAE Campaign
BRIEF : Māori Kiwifruit Growers Dubai UAE Campaign; AR+web interaction for collectible trading cards.
DATE : 2025
CLIENT : Māori Kiwifruit Growers Dubai UAE Campaign; RUN Aotearoa Agency -
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resonate.land | Te Wā | INSTALLATION
CASE STUDY : resonate.land AR+story™ mApp
BRIEF :resonate.land – Geolocated Binaural Audio Experiences *by NVLP | GMA | iSPARX™
DATE : 2025 - present
CLIENT : NVLP | GMA comissioned - private -
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Chris Cuffaro | ART & CULTURE
CASE STUDY : Chris Cuffaro Greatest Hits
BRIEF : Bespoke AR+artist™ App + featured modules
(streaming, custom 110B Polaroid emulator, catalog, etc.)
DATE : 2023 to present
CLIENT : Chris Cuffaro -
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sweetorange.app | ENTERTAINMENT
CASE STUDY : www.sweetorange.app
BRIEF : AR+guide event system + iNViTE ticketing system
DATE : ~ 2025
CLIENT : iSPARX™ - an iSPARX™ R&D project -
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Matariki.App | ART & CULTURE
CASE STUDY : Matariki.App
BRIEF : AR+guide + event system - sweetorange.app iNViTE™ payment & ticketing
DATE : 2024 - present
CLIENT : Independent Māori venture -
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Wharenui Harikoa | ART & CULTURE
CASE STUDY : Wharenui Harikoa by Lissy & Rudi
BRIEF : AR+artist™ App; 3D models / photogrammetry; 3D immersive AR experience
DATE : 2023 - 24
CLIENT : Lissy & Rudi
*preview our next installation concept
*download the Greatest Hits App
*powered by iSPARX™
Entertainment
BETApreview
beta download for iOS & Android
Sweet Orange
The fan-facing mobile application that transforms how music lovers discover, experience, and engage with live events.
Art & Culture
Matariki.App™
The Matariki.App™ is an event index where you can discover & retrieve the details of events in the regional schedule of the Matariki & Puanga, Waitangi Day & throughout the year.
The Matariki.App™ is designed to enhance the event experience for users & provide an effective platform for delivery of immersive media in a Matariki real-time 3D environment.
*powered by iSPARX™
Retail
AR+IQ in Retail
AR+IQ by iSPARX™ transforms retail environments into intelligent, interactive spaces. Built on advanced spatial computing, it anchors digital content precisely in real-world locations—shop floors, product shelves, or event activations. Customers can view product information, try items virtually, or unlock promotions through their devices. Each interaction is captured ethically through real-time analytics, giving retailers insight into dwell time, user preferences, and sales impact. The AR+IQ SDK integrates seamlessly with existing apps or can operate as a white-label solution, supporting brands that want to merge storytelling, customer engagement, and measurable data within a single AR platform.
Smart Experiences and Engagement
Using AR+IQ, retail experiences move beyond static displays into adaptive, personalised journeys. AI-driven agents act as digital concierges—greeting users, answering questions, and recommending products. Spatially anchored campaigns let brands transform any store into a responsive environment that reacts to movement and intent. From virtual store tours to product visualisation and gamified loyalty experiences, AR+IQ makes shopping intuitive, memorable, and data-rich. Designed for sustainability and scale, it supports phones, tablets, and AR glasses, creating a bridge between digital marketing, physical presence, and customer intelligence.
AR+IQ by iSPARX™
AR+IQ is a modular augmented reality platform that combines spatial computing and artificial intelligence to create immersive, intelligent, and location-aware experiences. It adapts to different sectors through custom verticals designed for Retail, Art & Culture, and Entertainment.
Entertainment
From live music to public installations, AR+IQ brings digital layers to events. It connects audiences and performers through interactive effects, spatial storytelling, and shared AR experiences that extend beyond the stage or screen.
Art & Culture
AR+IQ supports artists, museums, and cultural institutions with tools for immersive storytelling. It anchors 3D content, sound, and narrative in real spaces, allowing audiences to explore culture through location-aware experiences.
Retail
AR+IQ transforms shopping environments into interactive spaces. Digital concierges, product visualisation, and gamified loyalty tools enhance customer engagement and provide real-time insights into behaviour and sales.
Chris Cuffaro Archive — Digital Catalogue and Photography Database
For the Cuffaro project, we are building a structured digital catalogue that transforms decades of iconic music photography into an accessible, searchable, and durable online archive. The system ingests high-resolution images, captures detailed metadata, and organises each asset within a stable, standards-aligned database.
The platform supports precise navigation, allowing users to explore the work by artist, era, session, location, or story. It maintains full provenance and context, ensuring that every photograph can be traced, referenced, and understood within its historical setting.
This reduces the risk of data loss and improves long-term preservation, while providing curators, researchers, and fans with a reliable and transparent way to interact with the collection. The architecture is built to scale, enabling future expansion, new modes of discovery, and integration with emerging creative and spatial viewing tools.
sweetorange.app — Fan Engagement and Live Event Discovery Platform
For Sweet Orange, we are developing a fan-centred mobile platform that reshapes how audiences discover and interact with live music. The application brings together event listings, artist profiles, and personalised recommendations, supported by a structured data layer that tracks engagement patterns and emerging audience behaviour.
The system provides a clear pathway for users to follow artists, receive tailored alerts, and access curated content that deepens their connection with upcoming shows. Its catalogue architecture supports accurate event metadata, real-time updates, and consistent cross-device performance.
This improves discovery for fans while giving artists and organisers better insight into demand and audience trends. The platform is built to scale, allowing Sweet Orange to expand its dataset, integrate new features, and evolve the fan experience without disrupting the core service.