“changing the way we interact with the World”
BOLD innovation, IMMERSIVE media experiences & GREGARIOUS community values
iSPARX™ is a premium digital Immersive Media Agency
iSPARX™ creates sophisticated cross platform index applications for Immersive Media Experiences
for the Arts & Culture, Event & Entertainment, Commercial & Retail sectors
iSPARX™ AR+
Cloud Immersive Media Asset Management
iSPARX™ AR+ involves a bespoke cloud-based SaaS platform for centralised, collaborative management of complex 3D, 360° and spatial design assets for immersive experiences in AR, VR and 3D environments.
The scalable cloud solution enables storage, access, sharing and streaming of 3D and media files.
Key features include version control, permissions, integrations with 3D engines, accurate positional tracking and streamlined workflows to harness 3D data for developing virtual worlds, simulations and integrated augmented reality applications.
iSPARX™ offers robust cloud asset management capabilities to accelerate and simplify building immersive 3D, VR and AR experiences using a single digital asset management platform.
AR+concierge™
The AR+concierge™ is a unique character that can take many forms - animated or static figures to suit the installation & purpose, they treat each user of an AR+ app as an individual providing a personal & direct engagement.
AR+concierge™ have developed character & purpose. With a scalable Ai element installed the AR+concierge™ can be your representative at POS, reception, retail or event location.
*orby for BP UK POC (2018); AuRaki for #WeAreTheMainstream (2022)
©2018-2022 iSPARX.group Limited all rights reserved
AR+portal™ & AR+story™
An AR+portal™ transports the user to an augmented reality 360° environment via a mobile device. The environment can be 3D modelled, 360° streaming on demand or live or augmented on the existing environment - with interactive elements embedded in the augmented environment.
iSPARX™ has developed a hybrid 5G multiplayer AR+portal™. AR+story™ is a location specific experience.
*Ruatoki for Tame Iti (2019); Telemundo Latin American Music Awards, Hollywood, California (2018).
©2018-2022 iSPARX.group Limited all rights reserved
Industry
Art & Culture / GLAM Sector
The AR+collection™ is made for artists, arts practitioners & curators with tools to help develop, create & make BOLD immersive & gregarious interactive augmented reality experiences!
iSPARX™ is an independent digital commissioning and capability service (Digital Service) for the arts sector.
iSPARX™ is a boutique, agile, independent organisation that:
• works proactively with artists and arts organisations in Aotearoa to increase the arts and cultural sector’s digital capability.
• enables the work of our arts and cultural practitioners to be more accessible to local and international audiences, including those communities that can experience barriers to engagement such as people with disabilities; and
• includes co-leadership by Māori, consistent with our client commitments under Te Tiriti o Waitangi for Council and iwi/Māori to work with each other in a strong and enduring relationship.
*includes our boutique touch of iSPARX™ excellence & finesse.
-
Retail
AR+ provides a unique engagement for customers to look up product information, scan signage, & enhance their overall shopping experience. And by measuring and analysing customer behaviour in the real-world using mobile AR+, retailers can improve in-store engagement & ultimately drive increased revenue. As shoppers walk around stores & malls with their phones, AR+ can provide the platform to drive specific behaviours such as promoting your mobile app, learn about new products with digital coupons & messaging, opt-in email signup by offering sweepstakes, & drive traffic flow through a physical location.
Use Cases
AR+concierge™ is designed for retail. Let your own custom concierge lead your customers on their shopping experience introducing them to discounts & rewards.
Enhance the in-store experience by integrating AR+ with in-store signage, window displays, & promotional mailings to customers
Shoppers scan product signs & tags to view product details, pricing specials & enter competitions.
-
Brands
Augmented Reality advertising & promotions are immersive & engaging which generates an emotional connection with consumers. By providing a mobile interaction, consumers enjoy the brand messaging similar to a gaming experience. Ultimately, this builds brand awareness which is shared on social media & conveys an overall positive message to your target audience. Using AR+ to bring your packaging to life with video messages or animated 3D objects provides a dynamic platform to continually convey your company message & benefits effectively & easily.
Use Cases
Bring a catalog, print advertisement, or brand package to life by using AR+ to offer special content, videos, & even coupons.
Use an AR+ Treasure Hunt to encourage consumers to engage your brand throughout a physical or digital location.
Advertising and Promotional Content can be instantly changed anytime by yourself to promote specific campaigns, seasonal programs, or other special engagement opportunities.
-
Sports/Live Events
Fan engagement is becoming increasingly important for sports teams & live event promoters to understand the attendee behaviour and enhance the on-site experience. Using mobile phone AR+ activation, digital signage & promotional giveaways provide exciting new interactions which drives engagement, revenue and the opportunity to collect real-time data. AR+ can be used to increase ticket sales as well as sponsorship revenue with immersive gamification experiences.
Use Cases
Engage fans with an AR+ way finding directions through the Stadium or City. For example, find the food vendors, exits & entrances, toilets… even where they parked their car.
Bring promotional giveaways to life with an AR+ activation. Merchandise, cups, stickers can deliver mobile AR+ experiences to fans & be changed as desired and include coupons for on-site purchases.
Digital Signs, including LED screens, can provide an interactive AR+ experience to fans simultaneously.
iSPARX™ AR+ SDK Integrates With Your Mobile App
Artists, Arts Practitioners, Galleries & Museums or Retailers & other commercial organisations can integrate the iSPARX™ AR+ platform with their existing mobile app. Companies & brands who have significantly invested in their mobile app can create AR immersive campaigns to expand consumer usage, activation & downloads. The SDK provides for unlimited AR+ visual and GPS activations, AR Scavenger Hunts, Reward Cards (coupons, collectibles, fundraising), iSPARX™ AR+ iNVITE™ event ticketing & Real-time Analytics integrated with the iSPARX™ AR+ Cloud CMS.
iSPARX™ AR+ Cloud CMS
The iSPARX™ AR+ Cloud CMS is a centralised self-publishing content management system. When you dynamically create instant AR+ activations using the iSPARX™ AR+ Client Dashboard, they are maintained in the global iSPARX™ AR+ Cloud. Immersive AR+ activations can utilise any type of content including MP4, JPEG, PNG, USDZ, and GLTF/GLB files. Companies can create AR+ Stories in iSPARX™ AR+ Cloud to drive your consumers to perform different AR+ activations, & then reward them when they complete the journey. Real-time Analytics are stored and delivered through the iSPARX™ AR+ Cloud Dashboard. iSPARX™ AR+ Cloud is powered by AWS & Catalyst cloud technology & scales across the world no matter the size of your consumer base. (iSPARX™ AR+ is a Certified AWS Partner)
iSPARX™ AR+ Event System - iNVITE™
The iSPARX™ AR+ carte blanche digital iNVITE™ event system - end 2 end white label event app with integrated ticketing, merchandise, media, notifications & location services for a valuable & engaging user experience.
An independent secure system that delivers a unique QR code for both printable & digital tickets with direct cashflow to the artist &/or event promoter & lower costs to the consumer. The system is built with consideration for scale - the iNVITE™ event system *powered by iSPARX™ is an accessible scalable product that may be applied to tours, events & festivals.
The process is simple & ingenious. Strangely satisfying & personal.
iSPARX™ AR+Generative AI on Vertex AI - Artificial Intelligence
Generative AI on Vertex AI (also known as genAI or gen AI) gives you access to Google's large generative AI models so you can test, tune, and deploy them for use in your AI-powered applications.
A multimodal model is a model that is capable of processing information from multiple modalities, including images, videos, and text. For example, you can send the model a photo of a plate of cookies and ask it to give you a recipe for those cookies.
iSPARX™ AR+GPT-4 - Artificial Intelligence
GPT-4 and GPT-4 Turbo
GPT-4 is a large multimodal model (accepting text or image inputs and outputting text) that can solve difficult problems with greater accuracy than any previous models, thanks to its broader general knowledge and advanced reasoning capabilities. GPT-4 is available in the OpenAI API. Like gpt-3.5-turbo, GPT-4 is optimised for chat but works well for traditional completions tasks using the Chat Completions API. Learn how to use GPT-4 in the GPT guide.
ready to work with us?
developers
SYSTEM
• the system merges interactive assets with responsive user preferences.
WEB STUDIO
• our intuitive web studio enables users to create & manage assets.
iSPARX™ SYSTEM
iSPARX™ - Immersive Space Programme Augmented Reality Exchange is a configurable dynamic catalogue of 360° & immersive media content & 3D augmented reality assets for modular & custom mobile & browser applications.
• the system merges interactive assets with responsive user preferences.
• our intuitive web studio enables users to create & manage assets.
sdk
The iSPARX™ Unity SDK allows users to leverage the iSPARX™system to develop interactive AR+ mobile applications for iOS & Android. We also publish to Apple Vision Pro, Steam & Oculus.
The SDK is comprised of two elements:
The first is the Core of the SDK. This is the code library that integrates the application with our servers, and enables the downloading, storing, and remote control of assets. This includes location specific delivery of content, as well as other content delivery situations. It also utilises AR via Vuforia/ARKit/ARCore. The Core element of the SDK is usable by an intermediate/advanced Unity developer, and requires knowledge of coding in C# for integration into a project. A developer looking to develop an application outside the bounds of a template may download and use the Core without a Template.
The second element of the SDK is the templates. These enable a Unity user to develop and build an AR app without opening a code editor, and integrate directly into the SDK Core. The first and most basic template provides a user with a Unity package that contains a 12 Item catalogue with ARKit/ARCore ground plane tracking, as well as a Camera to Social Media sharing function, and an Information page. These templates are non-functional without the SDK Core, but require no coding knowledge and a basic knowledge of Unity.
The SDK Core
Integrates with our AWS S3 servers for hosted assets and configuration files.
Hosted assets include Unity Asset Bundles (which can be individual models, but also entire 3d scenes including lights), images, video files and audio files.
Configuration files are written in JSON and are used to define scale, orientation, and position of objects and are generated by the user via the web service side of the platform
More advanced users can use configuration files to remotely define methods associated with any given asset to enable animation and interactivity.
Leverages AKit and ARCore to position Ground Plane tracking AR, and integrates with Vuforia seamlessly for target based/Vuforia ground plane tracking.
SDK Template
A Unity Package that can be installed into a project with the SDK Core also installed.
Includes a UI template Object for 12 AR Items, linked to the download and control system in the SDK Core. Content and icons are hosted on the iSPARX server.
Additional UI elements include navigation menu with Home, Camera, and Info Buttons.
Camera button takes a screenshot and initiates the native sharing function. Info Page is a separate page that is formatted for an image, text, and the potential for a link to an external webpage.
Prefab Game Objects, example scenes, and public variables in scripts enable users to drag and drop to create an AR app from entirely within the Unity Editor. No coding editor is required to create an application using this template.
WEB dev interface
Webside interface allows user to define asset configuration information that communicates position and interactivity to the SDK.
contact us
iSPARX.group Limited
MEDIA ENQUIRIES : media@isparx.group
SALES / ACCOUNTS : accounts@isparx.group